I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content.
I asked, “Why just Instagram TV?”
She gave the answer I get a...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those expectations are.
Why? Well, sometimes we take...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
I’m young in this game. I’ve only been doing this for 5 years in the world of sports.
That is selling sponsorship.
I look back at the early days of sports sponsorship…seeing Ebbets Field in the ’20s filled with signs of Chesterfield Cigarettes....
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It distances. It polishes away the very...
Nothing is worse when you get an ad when there is no way you fit the product.
My favorite is when I get cat offers from a certain pet store (I won’t say which one).
Two issues there:
I own a dog….so you...
This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship.
Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...
In sports (and really most other) advertising & sponsorship the more interaction you can build with a consumer, the more valuable our assets can be to brands.
In sponsorship, there are levels of value that a single asset will hit. Almost like...
Whether you are a brand sponsoring a team...or a team selling inventory, we can't let our sponsors become J.A.S.
Just. Another. Sign.
We see this too much in sponsorship. Logo slap. Logo placement on every nook and...
If a sponsorship activation is posted, but no fan engages with it...did it really even happen?
Well, it did, mainly because you as the brand paid for it. But the return on your investment went out...
Whether you’re a seasoned SQWAD client or getting ready to launch your first activation, understanding your admin data can help you make strategic decisions around prizing and user engagement and ensure you meet your activation...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those...
Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering.
The usual solution: The sponsor sends you coupons and redemption codes to add to...
We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer.
But the more we wait,...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in...
For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television.
In the early days, stadium walls...
