Featured Articles

Surviving a Recession in Sports Sponsorship

I’d like to say I’ve had a fair amount of experience in the professional sports and tourism world. But the other day I was reminded that I was graduating high school during the last recession… At that moment my mind jumped back...

The Great Pivot In Sports…What It Looks Like On The Other Side

There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to. “Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.” In sports, cannonballs are...

Setting up sponsorship assets that bring value for gaming sponsorships.

We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states. This shift has changed the entire trajectory of how sports are consumed, watched, and analyzed. It also will...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though, those assets we focus on are...

Utilizing Text To Build A Valuable Sponsorship Asset In 2020

I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020. We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...

Create a new sponsorship asset with a pixel on your sponsored content

Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising). A big reason why is the other competing options in advertising has trackability engrained in their offerings. This allows advertisers (brands) to see...

Making 💵 Year Round In Sports Sponsorship 📆

Another week of The Inches podcast brought some amazing insight from Rich Franklin. This week we dove into how you can monetize your off-season to make money year-round for your team. This really was driven from the ENORMOUS success the NFL saw with...

So You’re In a Brand New Market…Here’s How to Kickstart Your Sponsorship Sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales realm. But in the sponsorship industry, which...

Latest Articles

Are We Headed for a Sports BOOM….Then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market...

The new era of prospecting in sponsorship comes in your social feeds

One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent...

How to Successfully Market Your Digital Activations & Contests With Your Fans (After Launching…

If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful. Marketing your activations are a HUGE part of launching a new campaign with...

We were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify

‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change’. Commonly misquoted to Charles Darwin, it was actually written by...

One Tweak Can Increase Your Team’s YouTube Reach (And Why It Matters In Sponsorship)

I’ve been harping a ton on YouTube lately…and well…it’s because there is a TON of money being spent there by brands. In sponsorship, we sell advertisements. We sell the ability to reach an impassioned group that...

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free. Yes…for free. Well, you can through GIFs. Yup, those funny animations we see all over Twitter,...

How to Build the Perceived Value of Your Sponsorship Assets & Department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really 33X better? Have they built a brand that is 33X better...

Sponsorship post-pandemic is all about re-building habits, old and new.

Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it. In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired...

Your Sponsorship Package Should Be A Story, Not A Menu

Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication. Stories build trust, they build empathy. Neuroscientists found that when listening...