I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I was on Twitter the other day...
Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.
In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired a lot of our actions as...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication.
Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a big part of this competition. Brands...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
“How will I know if this advertising led to sales?”
If you are in any type of advertising, you’ve heard this question.
How you answer depends on the assets you have.
And it makes sense. If someone is going to advertise with you, you...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...
For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television.
In the early days, stadium walls...
We should always be selling benefits over features in sports sponsorships.
Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...
It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls.
In sports sponsorship, it is no different. We...
What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...
It's a new year in sports sponsorship.
The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...
The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports.
They...
In sports sponsorship, and really all sponsorship, we get bogged down in assets.
It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?".
Many times though,...
The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions.
Fans want to be part of something, it is a human need...
Digital baseball in-game promotions are taking ball games for a turn. Upping the game.
A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on hot...
