In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward “playing along” in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t want to just watch the action; they want to be part of it.
For teams and broadcasters, this shift presents a golden opportunity to transform passive signage into measurable sponsorship revenue.
However, the hurdle has always been technical: How do we get these complex, interactive fan experiences onto the big screen without overcomplicating the control room?
Today, we are thrilled to announce that SQWAD has officially joined Tagboard’s App Marketplace, providing an end-to-end solution for high-impact, sponsor-ready fan engagement. It’s stadium video board interactive games built right into the Tagboard system.
“Our activations have really elevated the brand-to-fan relationship, giving each sponsor & property exactly what they’re looking for, innovative engagement that elevates the gameday experience and measurable sponsorship results,” said Nick Lawson, CEO at SQWAD. “The one piece that would slow down the process was the technical integration into the venue or broadcast. Clients want easy. By partnering with Tagboard, we’ve streamlined that workflow, providing teams an end-to-end solution to build, display, capture, and convert every aspect of the activation.”
By bringing SQWAD into the Tagboard ecosystem, we’ve removed the engineering silos. Teams can now launch branded games in minutes.
- Seamless Integration: Within the Tagboard system, users simply oAuth into their SQWAD account and add the experience to a Tagboard graphic template.
- Select Your Activation: Choose from SQWAD’s library, including BINGO, Predictive Games, Mascot Races, and stat-based instant win giveaways.
- Go Live: Drag your activation, complete with a custom trackable QR code, onto your Tagboard playlist. With a few clicks, the experience is live on the stadium video board, the broadcast, or the digital stream.
Fans scan the code, play on their mobile browsers (no app download required!), and instantly connect with sponsors.
“Teams are consistently looking for new ways to get brands involved in a unique way, and one of the most common requests we’ve received this year is for more predictive-style games,” said Christine Chalk, Chief Product Officer at Tagboard. “We’re excited to bring SQWAD into our App Marketplace as a solution for teams and media companies, and continue to provide production teams the most efficient way to create and go live with the most innovative content on the market.”
Whether you are looking to boost qualified leads by 5X or secure a multi-year partnership renewal through provable results, the SQWAD and Tagboard integration is your new secret weapon.
SQWAD has 18 different revenue-ready experiences built within their system, and all of them can be brought to screen with ease via Tagboard.
For anyone looking to learn more about the integration, you can find SQWAD in Tagboard’s App Marketplace.
