Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering.
The usual solution: The sponsor sends you coupons and redemption codes to add to...
We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer.
But the more we wait,...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in...
For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television.
In the early days, stadium walls...
We should always be selling benefits over features in sports sponsorships.
Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...
It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls.
In sports sponsorship, it is no different. We...
What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...
It's a new year in sports sponsorship.
The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...
The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports.
They...
I hear this objection a lot…” Our stadium doesn’t have wifi and connectivity is terrible. We can’t implement this or any digital activation.”
I hear...
In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated.
I’ve talked before...
