This is a debate that comes up constantly if you are in the sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should want...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry.
But in the sponsorship industry, which...
Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see?
Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...
Awareness drives me insane in the sponsorship & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product when...
It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry.
It is forever progressing as our brands and fans change with...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...
Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.”
Both are valid...
There are cycles in almost everything in life. Nothing ever grows exponentially forever.
This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market...
One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent...
Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of...
