Nick Lawson

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The difference between sponsorship and advertising

This is a debate that comes up constantly if you are in the sponsorship industry.  Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should want...

So you’re in a brand new market…here’s how to kickstart your sponsorship sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry. But in the sponsorship industry, which...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...

Why Education > Awareness In Sponsorship

Awareness drives me insane in the sponsorship & advertising world.  Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product when...

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with...

Dealing with game postponements in sports sponsorship

As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...

Rethinking Minimum Spend Limits In Sports Sponsorship

Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.” Both are valid...

Are we headed for a sports BOOM….then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market...

The new era of prospecting in sponsorship comes in your social feeds

One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent...

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The Perfect Sports Sponsorship Email Template (not what you’re expecting)

You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”. I know,...

How to run a successful sales pitch meeting in sports sponsorship

There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING. All of a sudden you are talking about the...

Your Sponsorship Package Should Be A Story, Not A Menu

Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of...

Matching Your Partner’s Brand To Your Sponsorship Assets

Last week on The Inches we dove into a topic that I think doesn’t get enough love in the sponsorship world but is vital...

The Age Of Agile Sponsorship

As with all things, we must adapt to survive in business. Whether it is the natural progression in an industry, a change in consumer behavior,...