Nick Lawson

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The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...

What is Sports Promotion?

The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions. Fans want to be part of something, it is a human need...

10 Digital Baseball In Game Promotions That Engage Fans

Digital baseball in game promotions are taking ball games for a turn. Upping the game. A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask...

Gaining Interest from Brands That Don’t Spend on Sports Sponsorship

Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue 

Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.  The odd inventory...

The Difference Between Sports Sponsorship and Advertising

his is a debate that comes up constantly if you are in the sports sponsorship industry.  Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...

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The Age Of Agile Sponsorship

As with all things, we must adapt to survive in business. Whether it is the natural progression in an industry, a change in consumer behavior,...

Close More Deals By Selling Benefits, Not Features In Sports Sponsorship

“People want a 1/4 inch hole, not a quarter-inch drill.” This quote (paraphrased) sits in the office of Rich Franklin as a reminder that our...

How to De-Risk your Assets to Sponsors

When you break down sales it is essential you de-risking the thing you are selling. You are trying to tell a story that helps them...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I...