Nick Lawson

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How To Manage Sales Pace & Momentum In Sports Sponsorships

We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait,...

The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)

I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums. At SQWAD we specialize in...

How Banking Brands Can Leverage Interactive Signage In Sports Sponsorships

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls...

The 3 Biggest Benefits for Sports Sponsorships

We should always be selling benefits over features in sports sponsorships. Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...

Working through Ghosts in Sports Sponsorship Sales

It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls. In sports sponsorship, it is no different. We...

2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...

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Using the Prizing Triangle to Drive Contest Usage

At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people...

Trackability is the #1 thing you need in your sports sponsorship assets to survive

“How will I know if this advertising led to sales?” If you are in any type of advertising, you’ve heard this question. How you answer depends...

How to Build the Perceived Value of Your Sponsorship Assets & Department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really...

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know,...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It...