his is a debate that comes up constantly if you are in the sports sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...
Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...
Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see?
Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product...
It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry.
It is forever progressing as our brands and fans change with...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...
Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.”
Both are valid...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options,...
