Nick Lawson

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Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community. The same applies to the sports fans that...

So You’re In a Brand New Market…Here’s How to Kickstart Your Sponsorship Sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...

Why Education > Awareness In Sponsorship

Awareness drives me insane in the sponsorship activation & advertising world.  Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product...

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with...

Dealing with game postponements in sports sponsorship

As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...

Rethinking Minimum Spend Limits In Sports Sponsorship

Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.” Both are valid...

Are We Headed for a Sports BOOM….Then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market...

The new era of prospecting in sponsorship comes in your social feeds

One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent...

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The Age Of Agile Sponsorship

As with all things, we must adapt to survive in business. Whether it is the natural progression in an industry, a change in consumer behavior,...

Close More Deals By Selling Benefits, Not Features In Sports Sponsorship

“People want a 1/4 inch hole, not a quarter-inch drill.” This quote (paraphrased) sits in the office of Rich Franklin as a reminder that our...

How to De-Risk your Assets to Sponsors

When you break down sales it is essential you de-risking the thing you are selling. You are trying to tell a story that helps them...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I...