Nick Lawson

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The Difference Between Sports Sponsorship and Advertising

his is a debate that comes up constantly if you are in the sports sponsorship industry.  Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community. The same applies to the sports fans that...

So You’re In a Brand New Market…Here’s How to Kickstart Your Sponsorship Sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...

Why Education > Awareness In Sponsorship

Awareness drives me insane in the sponsorship activation & advertising world.  Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product...

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with...

Dealing with game postponements in sports sponsorship

As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...

Rethinking Minimum Spend Limits In Sports Sponsorship

Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.” Both are valid...

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Why we need to look at sponsorship as monetizing your influence.

Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories,...

Top Shifts In Sports Sponsorship For 2020 & Beyond

2020 may be one of the most vital years for sports sponsorship this century. We are in the golden age of digital marketing and advertising….all...

Making 💵 Year Round In Sports Sponsorship 📆

Another week of The Inches podcast brought some amazing insight from Rich Franklin. This week we dove into how you can monetize your off-season to...

What is Sports Promotion?

The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions. Fans...

Top 5 ways to LOSE a sponsor

Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do. But understanding the landmines, we can...