Nick Lawson

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What is Sports Promotion?

The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions. Fans want to be part of something, it is a human need...

10 Digital Baseball In Game Promotions That Engage Fans

Digital baseball in-game promotions are taking ball games for a turn. Upping the game. A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on hot...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask...

Gaining Interest from Brands That Don’t Spend on Sports Sponsorship

Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue 

Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.  The odd inventory...

The Difference Between Sports Sponsorship and Advertising

his is a debate that comes up constantly if you are in the sports sponsorship industry.  Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community. The same applies to the sports fans that...

So You’re In a Brand New Market…Here’s How to Kickstart Your Sponsorship Sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...

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Using the Prizing Triangle to Drive Contest Usage

At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people...

Trackability is the #1 thing you need in your sports sponsorship assets to survive

“How will I know if this advertising led to sales?” If you are in any type of advertising, you’ve heard this question. How you answer depends...

How to Build the Perceived Value of Your Sponsorship Assets & Department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really...

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know,...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It...