Featured Articles

How to Build the Perceived Value of Your Sponsorship Assets & Department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really 33X better? Have they built a brand that is 33X better than Toyota? In short…yes. Really, the only thing...

The two graphs that scare the SH*T out of me in sports sponsorship.

There are two graphs that unequivocally scare the SH*T out of me in sports sponsorship. (Click the image above for the source article — eMarketer.com) The first is the fact that 54% of all advertising dollars in 2019 will be spent on digital campaigns and...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food item? Or the players looking to...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they hoped to achieve in the new...

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue 

Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.  The odd inventory that included stadium signs and scoreboard...

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know, I’ve said things slap me in the face in the past…unfortunately, it is happening a lot more...

How Banking Brands Can Leverage Interactive Signage In Sports Sponsorships

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls served as canvases for hand-painted advertisements,...

Teams have more leverage than we think…we just have to build distribution ourselves.

As most of us have heard in sports there are rumors of a pretty large contraction of affiliation in Minor League Baseball. There are talks that the smaller teams would be cut from MiLB’s affiliation and coverage. The Arena Football League folded...

Latest Articles

Better Partner Offer & Coupon tracking with the SQWAD Redemption Process

Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering. The usual solution: The sponsor sends you coupons and redemption codes to add to...

How To Manage Sales Pace & Momentum In Sports Sponsorships

We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait,...

The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)

I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums. At SQWAD we specialize in...

How Banking Brands Can Leverage Interactive Signage In Sports Sponsorships

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls...

The 3 Biggest Benefits for Sports Sponsorships

We should always be selling benefits over features in sports sponsorships. Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...

Working through Ghosts in Sports Sponsorship Sales

It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls. In sports sponsorship, it is no different. We...

2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...