The more I dive into sports business, and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something that we have somewhat forgotten in our work.
Empathy is everything today. It is a superpower. The ability...
I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face,
I know, I’ve said things slap me in the face in the past…unfortunately, it is happening a lot more...
Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan entertainment.
While most people focus on the...
I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory.
If they hit big, they hit big. If they have a slump, they have to wait until the...
‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change’.
Commonly misquoted to Charles Darwin, it was actually written by Leon C. Megginson in a 1963...
“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.”
I can’t count the number of times I’ve heard this in and out of sports.
I get it, I’ve been there...
At SQWAD we run a lot of digital contests with some great teams. With running those contests we’ve learned a lot in the process. And a few recurring items have popped up with the digital contests we’ve seen success with.
We broke...
Whether you’re a seasoned SQWAD client or getting ready to launch your first activation, understanding your admin data can help you make strategic decisions around prizing and user engagement and ensure you meet your activation goals!
Today, we’ll walk through some SQWAD...
In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward "playing along" in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What...
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use.
The definition of the word Resolution is "a firm...
