Featured Articles

Why deadtime in your stadium is the most valuable sponsorship inventory you have

There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them. I hear it constantly “I want my fans focused on the game, not on their phones.” Well first off I’d...

The Stunt: Grabbing attention today with an age-old concept & a young Jimmy Kimmel story

This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship. Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food item? Or the players looking to...

Essential vs. Expendable. How you should be thinking about your sponsorship packages

(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise) I’m a fanatic about how to thrive in economic downturns. And...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan entertainment. While most people focus on the...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I heard recently on change went something like this: “In order for change to happen, the pain of the...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask yourself: Is this what they want...

So you don’t think attention is on your fan’s phone during your sports games…

I hear this a lot from teams. And it is a bit scary. In fact, I heard this recently from a notable team: “I think you are overstating the number of times fans are looking at their phones on game day.” My jaw...

Latest Articles

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...

What is Sports Promotion?

The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions. Fans want to be part of something, it is a human need...

10 Digital Baseball In Game Promotions That Engage Fans

Digital baseball in game promotions are taking ball games for a turn. Upping the game. A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask...

Gaining Interest from Brands That Don’t Spend on Sports Sponsorship

Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue 

Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.  The odd inventory...

The Difference Between Sports Sponsorship and Advertising

his is a debate that comes up constantly if you are in the sports sponsorship industry.  Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...