Awareness…it is something that advertising has lived off for centuries.
We use this metric to show our brands how many fans we’ve reached and hopefully influenced to make a purchase…and it does work.
But then we gained more tools in advertising. More ways...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you to spend less time on your...
I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020.
We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...
his is a debate that comes up constantly if you are in the sports sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should want to get in front of...
There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them.
I hear it constantly “I want my fans focused on the game, not on their phones.”
Well first off I’d...
‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change’.
Commonly misquoted to Charles Darwin, it was actually written by Leon C. Megginson in a 1963...
The consumption of sports is changing every month. We’ve chatted about it before and even had it come first hand from our chat with Tyler on The Inches podcast.
In sports, we tell stories. stories of players, games, teams, and the great...
Ghosting, Friend Zone, whatever you want to call it…sometimes after a great pitch and initial interest from a partner, we get radio silence.
This is not specific to sports & event sponsorship…this happens in ALL of sales. You will get ghosted in...
In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward "playing along" in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What...
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use.
The definition of the word Resolution is "a firm...
