Featured Articles

Surviving a Recession in Sports Sponsorship

I’d like to say I’ve had a fair amount of experience in the professional sports and tourism world. But the other day I was reminded that I was graduating high school during the last recession… At that moment my mind jumped back...

The Great Pivot In Sports…What It Looks Like On The Other Side

There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to. “Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.” In sports, cannonballs are...

Setting up sponsorship assets that bring value for gaming sponsorships.

We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states. This shift has changed the entire trajectory of how sports are consumed, watched, and analyzed. It also will...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though, those assets we focus on are...

Utilizing Text To Build A Valuable Sponsorship Asset In 2020

I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020. We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...

Create a new sponsorship asset with a pixel on your sponsored content

Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising). A big reason why is the other competing options in advertising has trackability engrained in their offerings. This allows advertisers (brands) to see...

Making 💵 Year Round In Sports Sponsorship 📆

Another week of The Inches podcast brought some amazing insight from Rich Franklin. This week we dove into how you can monetize your off-season to make money year-round for your team. This really was driven from the ENORMOUS success the NFL saw with...

So You’re In a Brand New Market…Here’s How to Kickstart Your Sponsorship Sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales realm. But in the sponsorship industry, which...

Latest Articles

2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...

What is Sports Promotion?

The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions. Fans want to be part of something, it is a human need...

10 Digital Baseball In Game Promotions That Engage Fans

Digital baseball in game promotions are taking ball games for a turn. Upping the game. A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask...

Gaining Interest from Brands That Don’t Spend on Sports Sponsorship

Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue 

Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.  The odd inventory...