I’ve been harping a ton on YouTube lately…and well…it’s because there is a TON of money being spent there by brands.
In sponsorship, we sell advertisements. We sell the ability to reach an impassioned group that we have access to and influence...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But more often than not, this thinking...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What if it wasn’t just something a...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you to spend less time on your...
I’m young in this game. I’ve only been doing this for 5 years in the world of sports.
That is selling sponsorship.
I look back at the early days of sports sponsorship…seeing Ebbets Field in the ’20s filled with signs of Chesterfield Cigarettes....
“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.”
I can’t count the number of times I’ve heard this in and out of sports.
I get it, I’ve been there...
In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward "playing along" in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What...
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use.
The definition of the word Resolution is "a firm...
