Featured Articles

Let’s stop using the “OLD FAN”​ excuse for why you haven’t gone digital as a sports team.

It’s something I hear a lot and drives me mad in the sports world. Like really insane, because it is a misunderstanding of where attention is at all age levels. I can’t tell you how many times I’ve heard the reason a team...

Top Shifts In Sports Sponsorship For 2020 & Beyond

2020 may be one of the most vital years for sports sponsorship this century. We are in the golden age of digital marketing and advertising….all while we have been slow to adopt digital into our sponsorship assets & packages. 2020 will be a...

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know, I’ve said things slap me in the face in the past…unfortunately, it is happening a lot more...

The 3 Biggest Benefits for Sports Sponsorships

We should always be selling benefits over features in sports sponsorships. Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over buying more digital ads. So what are...

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with the times. With change comes items that...

Why Sports Sponsors LOVE Digital Contests

In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated. I’ve talked before about how your influence as a team can help with the over-saturation. A logo from a team...

The 14 Sports Sponsorship Sales Commandments by Rich Franklin (1–7)

I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship. When I am struggling with something in sponsorship…he...

Top 5 ways to LOSE a sponsor

Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do. But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...

Latest Articles

How To Manage Sales Pace & Momentum In Sports Sponsorships

We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait,...

The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)

I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums. At SQWAD we specialize in...

How Banking Brands Can Leverage Interactive Signage In Sports Sponsorships

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls...

The 3 Biggest Benefits for Sports Sponsorships

We should always be selling benefits over features in sports sponsorships. Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...

Working through Ghosts in Sports Sponsorship Sales

It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls. In sports sponsorship, it is no different. We...

2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...