Featured Articles

Looking outside of sports for sponsorship activation inspiration

Sports blinders are a real thing. Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I believe that each team can put...

Create a new sponsorship asset with a pixel on your sponsored content

Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising). A big reason why is the other competing options in advertising has trackability engrained in their offerings. This allows advertisers (brands) to see...

Competing As A “Smaller”​ Team In A Crowded Market In Sports Sponsorship

For most of the sports teams in the U.S. & Canada, we are the smaller teams. Whether a “niche” league, “minor” league, whatever it may be, there are more of us than the larger Big 5 league teams. Most of the time...

2019 Recap On Sponsorship 🔑’s From The Inches Podcast

If you’ve listened to our podcast The Inches, first THANK YOU! If you haven’t, we’ve spent the last 6 months chatting about sponsorship and how digital is affecting the industry with some tactics you can implement to succeed. Rich has been a huge...

The 90 Day Plan For Sports Sponsorship.

The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to our partners. Well, that shock is over....

The 14 Sports Sponsorship Sales Commandments by Rich Franklin (1–7)

I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship. When I am struggling with something in sponsorship…he...

How to build a winning culture in your organization with Mike Johnston

Every time I hear Mike Johnston dive into building culture…I’m blown away. For those of you who don’t know who Mike Johnston is, he is the Vice President, General Manager, and Head Coach of the Portland Winterhawks Hockey Club in the Western...

7 Sponsorship Campaigns Perfect For The Remote Restarts In Sports

Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown. The keys we need to remember is 2 fold: We have to make up $17Bn in...

Latest Articles

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with...

Dealing with game postponements in sports sponsorship

As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...

Rethinking Minimum Spend Limits In Sports Sponsorship

Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.” Both are valid...

Are we headed for a sports BOOM….then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market...

The new era of prospecting in sponsorship comes in your social feeds

One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent...

How to successfully market your digital activations & contests with your fans (after launching…

If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful. Marketing your activations are a HUGE part of launching a new campaign with...

We were over-leveraged in sports and the pandemic exposed it…here’s how we can diversify

‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change’. Commonly misquoted to Charles Darwin, it was actually written by...

One Tweak Can Increase Your Team’s YouTube Reach (And Why It Matters In Sponsorship)

I’ve been harping a ton on YouTube lately…and well…it’s because there is a TON of money being spent there by brands. In sponsorship, we sell advertisements. We sell the ability to reach an impassioned group that...

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free. Yes…for free. Well, you can through GIFs. Yup, those funny animations we see all over Twitter,...