I’d like to say I’ve had a fair amount of experience in the professional sports and tourism world. But the other day I was reminded that I was graduating high school during the last recession…
At that moment my mind jumped back...
‘It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is most adaptable to change’.
Commonly misquoted to Charles Darwin, it was actually written by Leon C. Megginson in a 1963...
This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets.
Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....
I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face,
I know, I’ve said things slap me in the face in the past…unfortunately, it is happening a lot more...
I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I was on Twitter the other day...
There are cycles in almost everything in life. Nothing ever grows exponentially forever.
This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either.
How you navigate those peaks...
It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls.
In sports sponsorship, it is no different. We get ghosted by prospective brands.
So how...
When you’ve made money the same way for years and years, it is of course hard to shift to something new.
A great quote I heard recently on change went something like this:
“In order for change to happen, the pain of the...
In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward "playing along" in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What...
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use.
The definition of the word Resolution is "a firm...
