Buying digital assets are fun. Finding new ways for your team to engage fans and connect partners is an essential part of a sponsorship plan.
But we can’t get too enamored with the asset, we have to keep in mind the financial...
The more I dive into sports business, and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something that we have somewhat forgotten in our work.
Empathy is everything today. It is a superpower. The ability...
This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets.
Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....
For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever…
You are right. Of course, they work. If they had a success rate of 0 they wouldn’t exist.
So...
There are cycles in almost everything in life. Nothing ever grows exponentially forever.
This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either.
How you navigate those peaks...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in crafting digital experiences that help sponsors...
Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.
In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired a lot of our actions as...
As with all things, we must adapt to survive in business.
Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change.
Sometimes dramatic events accelerate these items. Depressions, recessions, war, and...
In the modern sports landscape, fan attention is the ultimate currency. We’ve seen a massive shift toward "playing along" in real-time, highlighted by major leagues leaning into predictive markets and interactive second-screen experiences. Fans don’t...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media...
There’s a temptation in business—especially in sports sponsorships—to believe that reach is everything. The bigger the audience, the bigger the impact. The more logos, the better. The wider the net, the more fish you’ll catch.
But...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that...
In the world of sports sponsorships, creativity is often boxed into a role: something that belongs to the agency, the graphic designer, or the "creative team."
But what if creativity wasn’t a department—it was a mindset?
What...
In sports, perfection is often the illusion.
A perfect record. A flawless play. A pristine image on the jumbotron.
But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use.
The definition of the word Resolution is "a firm...
