Featured Articles

Dealing with game postponements in sports sponsorship

As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...

Trackability is the #1 thing you need in your sports sponsorship assets to survive

“How will I know if this advertising led to sales?” If you are in any type of advertising, you’ve heard this question. How you answer depends on the assets you have. And it makes sense. If someone is going to advertise with you, you...

How to prospect for sales in sports sponsorship

Prospecting is an important part of any sales process. We can’t simply live on our current clients, we must find new ones to see how we can help them reach their marketing goals through our sponsorship. But sometimes it is the hardest...

Apple will significantly affect your sponsors and how they run digital ads.

I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads. The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money into. Most valuable though is these platform’s...

5 New Year’s Resolutions For 2020 In Sports Sponsorship

Resolutions come with the New Year. Turning a new leaf. Starting with a blank slate. A new beginning. But what can we focus on in 2020 to ensure the longevity of our sponsorship assets and value? Have no fear…Rich & Nick are here to...

Getting Started With Digital Sports Sponsorship Assets. 0–1

This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets. Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....

Being The People’s Champ For Your Sponsors Is The Most Important Thing Right Now

In the infamous words of acclaimed Chicago Poet Chance the Rapper: “The people’s champ must be everything the people can’t be.” These words have always rung out to me whenever hearing them when the song would come onto my playlist. What does it...

Why Sports Sponsors LOVE Digital Contests

In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated. I’ve talked before about how your influence as a team can help with the over-saturation. A logo from a team...

Latest Articles

How To Manage Sales Pace & Momentum In Sports Sponsorships

We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait,...

The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)

I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums. At SQWAD we specialize in...

How Banking Brands Can Leverage Interactive Signage In Sports Sponsorships

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls...

The 3 Biggest Benefits for Sports Sponsorships

We should always be selling benefits over features in sports sponsorships. Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...

Working through Ghosts in Sports Sponsorship Sales

It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls. In sports sponsorship, it is no different. We...

2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...

Sports Sponsorship 2023 New Year Resolutions

It's a new year in sports sponsorship. The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports. They...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?". Many times though,...