I’d like to say I’ve had a fair amount of experience in the professional sports and tourism world. But the other day I was reminded that I was graduating high school during the last recession…
At that moment my mind jumped back...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states.
This shift has changed the entire trajectory of how sports are consumed, watched, and analyzed. It also will...
In sports sponsorship, and really all sponsorship, we get bogged down in assets.
It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?".
Many times though, those assets we focus on are...
I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020.
We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...
Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising).
A big reason why is the other competing options in advertising has trackability engrained in their offerings. This allows advertisers (brands) to see...
Another week of The Inches podcast brought some amazing insight from Rich Franklin.
This week we dove into how you can monetize your off-season to make money year-round for your team.
This really was driven from the ENORMOUS success the NFL saw with...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales realm.
But in the sponsorship industry, which...
his is a debate that comes up constantly if you are in the sports sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...
Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...
Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see?
Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product...
It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry.
It is forever progressing as our brands and fans change with...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to...
Since I started in the sponsorship industry...we’ve always had a minimum spend. I was always told “We need a brand to commit to our value.” or “the smaller deals take too much time.”
Both are valid...
