Sports blinders are a real thing.
Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I believe that each team can put...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that walk through our stadium doors each...
We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty and avoided with social distancing?
The reason...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product when they see it in the...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those expectations are.
Why? Well, sometimes we take...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in crafting digital experiences that help sponsors...
This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship.
Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...
Predicting the future is a seductive pursuit, yet it’s often an exercise in navigating uncertainty with incomplete information.
While patterns and data can provide a glimpse into what might be, the future is shaped by countless...
Whether you are a brand sponsoring a team...or a team selling inventory, we can't let our sponsors become J.A.S.
Just. Another. Sign.
We see this too much in sponsorship. Logo slap. Logo placement on every nook and...
If a sponsorship activation is posted, but no fan engages with it...did it really even happen?
Well, it did, mainly because you as the brand paid for it. But the return on your investment went out...
Whether you’re a seasoned SQWAD client or getting ready to launch your first activation, understanding your admin data can help you make strategic decisions around prizing and user engagement and ensure you meet your activation...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those...
Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering.
The usual solution: The sponsor sends you coupons and redemption codes to add to...
We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer.
But the more we wait,...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in...
