As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
“How will I know if this advertising led to sales?”
If you are in any type of advertising, you’ve heard this question.
How you answer depends on the assets you have.
And it makes sense. If someone is going to advertise with you, you...
Prospecting is an important part of any sales process. We can’t simply live on our current clients, we must find new ones to see how we can help them reach their marketing goals through our sponsorship.
But sometimes it is the hardest...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money into.
Most valuable though is these platform’s...
Resolutions come with the New Year. Turning a new leaf. Starting with a blank slate.
A new beginning.
But what can we focus on in 2020 to ensure the longevity of our sponsorship assets and value?
Have no fear…Rich & Nick are here to...
This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets.
Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....
In the infamous words of acclaimed Chicago Poet Chance the Rapper:
“The people’s champ must be everything the people can’t be.”
These words have always rung out to me whenever hearing them when the song would come onto my playlist. What does it...
In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated.
I’ve talked before about how your influence as a team can help with the over-saturation. A logo from a team...
The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions.
Fans want to be part of something, it is a human need...
Digital baseball in-game promotions are taking ball games for a turn. Upping the game.
A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on hot...
You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go.
But you ask...
Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...
Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.
The odd inventory...
his is a debate that comes up constantly if you are in the sports sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...
Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...
