Sports blinders are a real thing. Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I believe that each team can put...

I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday language we use. The definition of the word Resolution is "a firm decision to do or not to...

In the infamous words of acclaimed Chicago Poet Chance the Rapper: “The people’s champ must be everything the people can’t be.” These words have always rung out to me whenever hearing them when the song would come onto my playlist. What does it...

I’m very bullish on Snapchat. Two big reasons why are: -The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users) -It’s the key to young to middle-aged fans. I was on Twitter the other day...

In sports (and really most other) advertising & sponsorship the more interaction you can build with a consumer, the more valuable our assets can be to brands. In sponsorship, there are levels of value that a single asset will hit. Almost like...

We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait, the more we lose our sales...

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales realm. But in the sponsorship industry, which...

In sports, perfection is often the illusion. A perfect record. A flawless play. A pristine image on the jumbotron. But in the realm of sponsorship, where connection matters more than control, perfection can be a liability. It distances. It polishes away the very...