Every time I hear Mike Johnston dive into building culture…I’m blown away.
For those of you who don’t know who Mike Johnston is, he is the Vice President, General Manager, and Head Coach of the Portland Winterhawks Hockey Club in the Western...
In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated.
I’ve talked before about how your influence as a team can help with the over-saturation. A logo from a team...
I sit here today contemplating a recent comment by a brand on their thoughts to in-stadium signage…..
“An in-stadium sign….when you think about it…is a sexy highway billboard ad…and as a brand, we don’t get excited about that.”
Even in my digital biased...
“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.”
I can’t count the number of times I’ve heard this in and out of sports.
I get it, I’ve been there...
Awareness…it is something that advertising has lived off for centuries.
We use this metric to show our brands how many fans we’ve reached and hopefully influenced to make a purchase…and it does work.
But then we gained more tools in advertising. More ways...
More inventory doesn’t mean more value. It usually means less.
For years, sports sponsorship has operated under a quiet assumption: if revenue is the goal, inventory is the answer.
Add more signage. Create more assets. Open more placements. Fill more space.
On the surface,...
Predicting the future is a seductive pursuit, yet it’s often an exercise in navigating uncertainty with incomplete information.
While patterns and data can provide a glimpse into what might be, the future is shaped by countless variables—technological breakthroughs, cultural shifts, and human...
If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful.
Marketing your activations are a HUGE part of launching a new campaign with your fan base. At SQWAD we’ve...
As with all things, we must adapt to survive in business.
Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change.
Sometimes dramatic events accelerate...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need...
Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories, our wins, our losses, and made our brand a part of...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...
2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry.
We...
