In sports (and really most other) advertising & sponsorship the more interaction you can build with a consumer, the more valuable our assets can be to brands.
In sponsorship, there are levels of value that a single asset will hit. Almost like...
Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown.
The keys we need to remember is 2 fold:
We have to make up $17Bn in...
Today brands aren’t all about profit. Mainly because today customers demand that a brand make positive impacts on the world and our communities.
This means our sponsorship packages need to adapt as well if we are really looking to drive value for...
We keep saying it…but it always holds true. Sponsorship prospecting is a 24/7/365 deal now. As Rich Franklin with the Winterhawks says “We’re always prospecting.”
But when the season gets started, things like fulfillment and activation keep things hectic in our work....
I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content.
I asked, “Why just Instagram TV?”
She gave the answer I get a...
I’ve been spending a lot of time thinking about what sponsorships in sports have become...and what they were always meant to be.
Not from the perspective of inventory or impressions. Not CPMs, logo counts, or “media equivalency.” But from the human side...
I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I was on Twitter the other day...
You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”.
I know, we’ve seen them all before (many times on platforms just like this). Someone posts the perfect cold...
As with all things, we must adapt to survive in business.
Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change.
Sometimes dramatic events accelerate...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need...
Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories, our wins, our losses, and made our brand a part of...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...
2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry.
We...
