Sports blinders are a real thing.
Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I believe that each team can put...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that walk through our stadium doors each...
We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty and avoided with social distancing?
The reason...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product when they see it in the...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those expectations are.
Why? Well, sometimes we take...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in crafting digital experiences that help sponsors...
This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship.
Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...
As with all things, we must adapt to survive in business.
Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change.
Sometimes dramatic events accelerate...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need...
Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories, our wins, our losses, and made our brand a part of...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...
2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry.
We...
