It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry. It is forever progressing as our brands and fans change with the times. With change comes items that...

In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands. They show up for the love of the game. Yet for sponsors, that passion is...

In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising. Digital ads are a big part of this competition. Brands...

For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television. In the early days, stadium walls served as canvases for hand-painted advertisements,...

I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare. I also held off because of the seriousness...

Prospecting is an important part of any sales process. We can’t simply live on our current clients, we must find new ones to see how we can help them reach their marketing goals through our sponsorship. But sometimes it is the hardest...

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either. How you navigate those peaks...

Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering. The usual solution: The sponsor sends you coupons and redemption codes to add to the offer. But what if your sponsor's...