As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money into.
Most valuable though is these platform’s...
There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING.
All of a sudden you are talking about the cost of an impression on a highway billboard instead of the packages you are presenting to a...
We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states.
This shift has changed the entire trajectory of how sports are consumed, watched, and analyzed. It also will...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product when they see it in the...
In the infamous words of acclaimed Chicago Poet Chance the Rapper:
“The people’s champ must be everything the people can’t be.”
These words have always rung out to me whenever hearing them when the song would come onto my playlist. What does it...
At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people to play.
As we looked at our results we began to see a huge pattern that I’m excited...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you to spend less time on your...
I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare.
I also...
“People want a 1/4 inch hole, not a quarter-inch drill.”
This quote (paraphrased) sits in the office of Rich Franklin as a reminder that our customers want solutions toward their goals…not the features that get them...
Every time I hear Mike Johnston dive into building culture…I’m blown away.
For those of you who don’t know who Mike Johnston is, he is the Vice President, General Manager, and Head Coach of the Portland...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play...
Ok, we are past citing that it will be a new world when we come out of this. Obviously, things won’t be normal for a long time…especially in sports.
It’s time to take action, adjust, and...
In the infamous words of acclaimed Chicago Poet Chance the Rapper:
“The people’s champ must be everything the people can’t be.”
These words have always rung out to me whenever hearing them when the song would come...
The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to...
I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content.
I asked, “Why just Instagram TV?”
She...
As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship.
By the time I got into the game, the economy was...
