Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication.
Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare.
I also held off because of the seriousness...
Predicting the future is a seductive pursuit, yet it’s often an exercise in navigating uncertainty with incomplete information.
While patterns and data can provide a glimpse into what might be, the future is shaped by countless variables—technological breakthroughs, cultural shifts, and human...
One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent on digital ads.
So how can you...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING.
All of a sudden you are talking about the cost of an impression on a highway billboard instead of the packages you are presenting to a...
What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums of fans to introduce our brand...
I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare.
I also...
“People want a 1/4 inch hole, not a quarter-inch drill.”
This quote (paraphrased) sits in the office of Rich Franklin as a reminder that our customers want solutions toward their goals…not the features that get them...
Every time I hear Mike Johnston dive into building culture…I’m blown away.
For those of you who don’t know who Mike Johnston is, he is the Vice President, General Manager, and Head Coach of the Portland...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play...
Ok, we are past citing that it will be a new world when we come out of this. Obviously, things won’t be normal for a long time…especially in sports.
It’s time to take action, adjust, and...
In the infamous words of acclaimed Chicago Poet Chance the Rapper:
“The people’s champ must be everything the people can’t be.”
These words have always rung out to me whenever hearing them when the song would come...
The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to...
I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content.
I asked, “Why just Instagram TV?”
She...
As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship.
By the time I got into the game, the economy was...
