Featured Articles

Words I heard today…”​In-Stadium Signage is the Sexy Equivalent to a Highway Billboard Ad”​

I sit here today contemplating a recent comment by a brand on their thoughts to in-stadium signage….. “An in-stadium sign….when you think about it…is a sexy highway billboard ad…and as a brand, we don’t get excited about that.” Even in my digital biased...

How to run a successful sales pitch meeting in sports sponsorship

There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING. All of a sudden you are talking about the cost of an impression on a highway billboard instead of the packages you are presenting to a...

Snapchat is the new email marketing for ticket sales, and it’s better.

I’m very bullish on Snapchat. Two big reasons why are: -The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users) -It’s the key to young to middle-aged fans. I was on Twitter the other day...

Easily Scale Your Pre-Game Social Content In Sports With The Spectacles.

“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.” I can’t count the number of times I’ve heard this in and out of sports. I get it, I’ve been there...

Empathy In Sponsorship & Sports Biz Has Never Been More Important

The more I dive into sports business,  and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something that we have somewhat forgotten in our work. Empathy is everything today. It is a superpower. The ability...

Top 5 ways to LOSE a sponsor

Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do. But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...

How to successfully market your digital activations & contests with your fans (after launching…

If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful. Marketing your activations are a HUGE part of launching a new campaign with your fan base. At SQWAD we’ve...

Your fans are the experts on how they like to consume & connect with your sponsors…not your team

I believe in constant auditing of what you’re doing. The way we keep from being complacent is to constantly challenge what we’re building, creating, and putting out there in the world to connect with our fans. It allows us to push to...

Latest Articles

What is your sponsorship department the best in the world at?

In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising. Digital ads are a...

Apple will significantly affect your sponsors and how they run digital ads.

I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads. The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...

5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry. We...