It’s something I hear a lot and drives me mad in the sports world.
Like really insane, because it is a misunderstanding of where attention is at all age levels.
I can’t tell you how many times I’ve heard the reason a team...
2020 may be one of the most vital years for sports sponsorship this century.
We are in the golden age of digital marketing and advertising….all while we have been slow to adopt digital into our sponsorship assets & packages.
2020 will be a...
I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face,
I know, I’ve said things slap me in the face in the past…unfortunately, it is happening a lot more...
We should always be selling benefits over features in sports sponsorships.
Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over buying more digital ads.
So what are...
It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our industry.
It is forever progressing as our brands and fans change with the times.
With change comes items that...
In an over-saturated attention market standing out is key. Sponsors have Instagram ads to grab that attention…but those are getting pretty oversaturated.
I’ve talked before about how your influence as a team can help with the over-saturation. A logo from a team...
I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship.
When I am struggling with something in sponsorship…he...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...
I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content.
I asked, “Why just Instagram TV?”
She...
As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship.
By the time I got into the game, the economy was...
Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom).
Look, it’s been overstated…but you can’t operate the same way you did before the crisis.
For...
(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise)
I’m a fanatic about how...
We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty...
For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever…
You are right. Of course, they work. If they had a success...
Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown.
The keys we need to remember is 2 fold:
We...
We’re on the horizon for getting fans back into our stadium barring a major health setback. (knock on wood). With fans back we’ll need to ensure that they feel safe, are safe, and still have...
I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory.
If they hit big, they hit big. If they have a slump,...
