Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication.
Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact...
As we sit here in the early stages of 2022, most of us are probably feeling a bit of bad deja vu. Just as we thought we were out of the impacts of COVID to our industry, cases are spiking across...
I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare.
I also held off because of the seriousness...
Predicting the future is a seductive pursuit, yet it’s often an exercise in navigating uncertainty with incomplete information.
While patterns and data can provide a glimpse into what might be, the future is shaped by countless variables—technological breakthroughs, cultural shifts, and human...
One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent on digital ads.
So how can you...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING.
All of a sudden you are talking about the cost of an impression on a highway billboard instead of the packages you are presenting to a...
What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums of fans to introduce our brand...
Sports blinders are a real thing.
Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I...
Nothing is worse when you get an ad when there is no way you fit the product.
My favorite is when I get cat offers from a certain pet store (I won’t say which one).
Two issues...
The consumption of sports is changing every month. We’ve chatted about it before and even had it come first hand from our chat with Tyler on The Inches podcast.
In sports, we tell stories. stories of...
We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states.
This shift has changed the entire trajectory of how sports are consumed,...
I’m young in this game. I’ve only been doing this for 5 years in the world of sports.
That is selling sponsorship.
I look back at the early days of sports sponsorship…seeing Ebbets Field in the ’20s...
The more I dive into sports business, and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something that we have somewhat forgotten in our work.
Empathy is everything today....
There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them.
I hear it constantly “I want my fans focused on the game, not...
Today brands aren’t all about profit. Mainly because today customers demand that a brand make positive impacts on the world and our communities.
This means our sponsorship packages need to adapt as well if we are...
Ice cream or soup…which is better? Tough question to answer.
Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on...
