2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry.
We were exposed in many ways. But...
(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise)
I’m a fanatic about how to thrive in economic downturns. And...
2020 may be one of the most vital years for sports sponsorship this century.
We are in the golden age of digital marketing and advertising….all while we have been slow to adopt digital into our sponsorship assets & packages.
2020 will be a...
I hear this objection a lot…” Our stadium doesn’t have wifi and connectivity is terrible. We can’t implement this or any digital activation.”
I hear you.
Sometimes we feel like it is beyond our control. An easy out to why we want to...
I hear this a lot from teams. And it is a bit scary. In fact, I heard this recently from a notable team:
“I think you are overstating the number of times fans are looking at their phones on game day.”
My jaw...
At SQWAD we run a lot of digital contests with some great teams. With running those contests we’ve learned a lot in the process. And a few recurring items have popped up with the digital contests we’ve seen success with.
We broke...
There are cycles in almost everything in life. Nothing ever grows exponentially forever.
This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either.
How you navigate those peaks...
There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them.
I hear it constantly “I want my fans focused on the game, not on their phones.”
Well first off I’d...
As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship.
By the time I got into the game, the economy was...
Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom).
Look, it’s been overstated…but you can’t operate the same way you did before the crisis.
For...
(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise)
I’m a fanatic about how...
We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty...
For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever…
You are right. Of course, they work. If they had a success...
Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown.
The keys we need to remember is 2 fold:
We...
We’re on the horizon for getting fans back into our stadium barring a major health setback. (knock on wood). With fans back we’ll need to ensure that they feel safe, are safe, and still have...
I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory.
If they hit big, they hit big. If they have a slump,...
I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship.
When I...
