I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I was on Twitter the other day...
Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.
In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired a lot of our actions as...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication.
Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a big part of this competition. Brands...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
“How will I know if this advertising led to sales?”
If you are in any type of advertising, you’ve heard this question.
How you answer depends on the assets you have.
And it makes sense. If someone is going to advertise with you, you...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...
Awareness…it is something that advertising has lived off for centuries.
We use this metric to show our brands how many fans we’ve reached and hopefully influenced to make a purchase…and it does work.
But then we gained...
If you’ve listened to our podcast The Inches, first THANK YOU!
If you haven’t, we’ve spent the last 6 months chatting about sponsorship and how digital is affecting the industry with some tactics you can implement...
Resolutions come with the New Year. Turning a new leaf. Starting with a blank slate.
A new beginning.
But what can we focus on in 2020 to ensure the longevity of our sponsorship assets and value?
Have no...
As most of us have heard in sports there are rumors of a pretty large contraction of affiliation in Minor League Baseball. There are talks that the smaller teams would be cut from MiLB’s affiliation...
2020 may be one of the most vital years for sports sponsorship this century.
We are in the golden age of digital marketing and advertising….all while we have been slow to adopt digital into our sponsorship...
I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020.
We’ve used this tactic in ticketing and it has proven...
Whoever is closest to the customer wins in business.
Or as Rich Franklin puts it: “If you want to see how a lion hunts, you don’t go to the zoo.”
We all know that the way fans...
I have such a blast rocking with Rich Franklin of the Portland Winterhawks each week on The Inches Podcast.
His knowledge and experience have been invaluable to me in the industry and we started this podcast...
You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”.
I know, we’ve seen them all before (many times on platforms just like...
