Featured Articles

Why deadtime in your stadium is the most valuable sponsorship inventory you have

There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them. I hear it constantly “I want my fans focused on the game, not on their phones.” Well first off I’d...

The Stunt: Grabbing attention today with an age-old concept & a young Jimmy Kimmel story

This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship. Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...

Fans see over 3,000 sponsorship ads on game day. Here’s why that is a problem.

Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see? Maybe it is the field/court/ice? Maybe the concession stand of your favorite food item? Or the players looking to...

Essential vs. Expendable. How you should be thinking about your sponsorship packages

(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise) I’m a fanatic about how to thrive in economic downturns. And...

Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan entertainment. While most people focus on the...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I heard recently on change went something like this: “In order for change to happen, the pain of the...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask yourself: Is this what they want...

So you don’t think attention is on your fan’s phone during your sports games…

I hear this a lot from teams. And it is a bit scary. In fact, I heard this recently from a notable team: “I think you are overstating the number of times fans are looking at their phones on game day.” My jaw...

Latest Articles

Being The People’s Champ For Your Sponsors Is The Most Important Thing Right Now

In the infamous words of acclaimed Chicago Poet Chance the Rapper: “The people’s champ must be everything the people can’t be.” These words have always rung out to me whenever hearing them when the song would come...

The 90 Day Plan For Sports Sponsorship.

The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to...

How to populate content on 7 different digital platforms with one video in sports.

I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content. I asked, “Why just Instagram TV?” She...

The sponsorship economics behind the last recession & how we can learn from it.

As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship. By the time I got into the game, the economy was...

“If I’m going to spend my money with (your team here), what would be on my checklist?”​

Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom). Look, it’s been overstated…but you can’t operate the same way you did before the crisis. For...

Essential vs. Expendable. How you should be thinking about your sponsorship packages

(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise) I’m a fanatic about how...

Re-thinking your physical booth sponsorship assets for next year

We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty...

The math behind why brands opt for digital over your traditional sponsorship assets

For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever… You are right. Of course, they work. If they had a success...

7 Sponsorship Campaigns Perfect For The Remote Restarts In Sports

Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown. The keys we need to remember is 2 fold: We...