This week on The Inches Podcast I got to sit down with Rich Franklin, VP of sponsorship for the Portland Winterhawks, to chat on sports sponsorship. Quick back story, Rich & I work together on digital activations for the Portland Winterhawks and...

I hear this a lot from teams. And it is a bit scary. In fact, I heard this recently from a notable team: “I think you are overstating the number of times fans are looking at their phones on game day.” My jaw...

At SQWAD we run a lot of digital contests with some great teams. With running those contests we’ve learned a lot in the process. And a few recurring items have popped up with the digital contests we’ve seen success with. We broke...

It’s something I hear a lot and drives me mad in the sports world. Like really insane, because it is a misunderstanding of where attention is at all age levels. I can’t tell you how many times I’ve heard the reason a team...

The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to our partners. Well, that shock is over....

I’d like to say I’ve had a fair amount of experience in the professional sports and tourism world. But the other day I was reminded that I was graduating high school during the last recession… At that moment my mind jumped back...

Ice cream or soup…which is better? Tough question to answer. Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on a cold day in the winter…but...

I sit here today contemplating a recent comment by a brand on their thoughts to in-stadium signage….. “An in-stadium sign….when you think about it…is a sexy highway billboard ad…and as a brand, we don’t get excited about that.” Even in my digital biased...