I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I was on Twitter the other day...
Humans are creatures of habits. It is extremely hard once we’ve entered a habit to change it.
In reverse, it takes a lot for us to build new habits. But there was a pandemic that rewired a lot of our actions as...
There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to.
“Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play in the ballroom.”
In sports, cannonballs are...
Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of communication.
Stories build trust, they build empathy. Neuroscientists found that when listening to a well-told story, the exact...
In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a big part of this competition. Brands...
Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota?
Are the parts really 33X better? Have they built a brand that is 33X better than Toyota?
In short…yes.
Really, the only thing...
“How will I know if this advertising led to sales?”
If you are in any type of advertising, you’ve heard this question.
How you answer depends on the assets you have.
And it makes sense. If someone is going to advertise with you, you...
Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do.
But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need a map in order to navigate...
Last week on The Inches we dove into a topic that I think doesn’t get enough love in the sponsorship world but is vital to the success of our partnerships with brands.
Many times we look...
It’s something I hear a lot and drives me mad in the sports world.
Like really insane, because it is a misunderstanding of where attention is at all age levels.
I can’t tell you how many times...
I was in a sponsorship meeting the other day and heard a number that jumped at me like a linebacker seeing a fumbled football.
40%…this sponsor (brand) said that 40% of their sponsorship budget was reserved...
At SQWAD we run a lot of digital contests with some great teams. With running those contests we’ve learned a lot in the process. And a few recurring items have popped up with the digital...
This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets.
Most of the clients we chat with know they have to get digital integrated into...
Today, this might be the biggest showdown in all of advertising. This week on The Inches Podcast Rich Franklin and I look at the relationship between the two, digital and traditional sponsorship assets, and why...
When you’ve made money the same way for years and years, it is of course hard to shift to something new.
A great quote I heard recently on change went something like this:
“In order for change...
At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people to play.
As we looked at our results we began to see...
I’m very bullish on Snapchat. Two big reasons why are:
-The headlines say it’s dead (it’s not, maybe in stock price but it has a large number of users)
-It’s the key to young to middle-aged fans.
I...
