Featured Articles

Your Stadium Connectivity Should Not Be The Reason Why You Don’t Activate Digitally.

I hear this objection a lot…” Our stadium doesn’t have wifi and connectivity is terrible. We can’t implement this or any digital activation.” I hear you. Sometimes we feel like it is beyond our control. An easy out to why we want to...

In-Stadium vs. Out Of Stadium Digital Sponsorship Assets…The Value In Each

Ice cream or soup…which is better? Tough question to answer. Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on a cold day in the winter…but...

Getting Started With Digital Sports Sponsorship Assets. 0–1

This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets. Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....

Are we headed for a sports BOOM….then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either. How you navigate those peaks...

Utilizing Text To Build A Valuable Sponsorship Asset In 2020

I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020. We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...

5 questions to ask yourself before you do a sports sponsorship pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask yourself…is this really what they want...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I heard recently on change went something like this: “In order for change to happen, the pain of the...

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free. Yes…for free. Well, you can through GIFs. Yup, those funny animations we see all over Twitter, Instagram, and other social media platforms...

Latest Articles

In-Stadium vs. Out Of Stadium Digital Sponsorship Assets…The Value In Each

Ice cream or soup…which is better? Tough question to answer. Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on...

Corona Virus, The Effects On Sports Sponsorship, & How To Prepare.

I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare. I also...

Close More Deals By Selling Benefits, Not Features In Sports Sponsorship

“People want a 1/4 inch hole, not a quarter-inch drill.” This quote (paraphrased) sits in the office of Rich Franklin as a reminder that our customers want solutions toward their goals…not the features that get them...

How to build a winning culture in your organization with Mike Johnston

Every time I hear Mike Johnston dive into building culture…I’m blown away. For those of you who don’t know who Mike Johnston is, he is the Vice President, General Manager, and Head Coach of the Portland...

The Great Pivot In Sports…What It Looks Like On The Other Side

There is a great quote from a 19th-century banker Nathan Rothschild that I love and keep coming back to. “Great fortunes are made when the cannonballs are falling in the harbor, not when the violins play...

How you should adjust your assets for sponsors when games get started

Ok, we are past citing that it will be a new world when we come out of this. Obviously, things won’t be normal for a long time…especially in sports. It’s time to take action, adjust, and...

Being The People’s Champ For Your Sponsors Is The Most Important Thing Right Now

In the infamous words of acclaimed Chicago Poet Chance the Rapper: “The people’s champ must be everything the people can’t be.” These words have always rung out to me whenever hearing them when the song would come...

The 90 Day Plan For Sports Sponsorship.

The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to...

How to populate content on 7 different digital platforms with one video in sports.

I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content. I asked, “Why just Instagram TV?” She...