Featured Articles

Your Stadium Connectivity Should Not Be The Reason Why You Don’t Activate Digitally.

I hear this objection a lot…” Our stadium doesn’t have wifi and connectivity is terrible. We can’t implement this or any digital activation.” I hear you. Sometimes we feel like it is beyond our control. An easy out to why we want to...

In-Stadium vs. Out Of Stadium Digital Sponsorship Assets…The Value In Each

Ice cream or soup…which is better? Tough question to answer. Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on a cold day in the winter…but...

Getting Started With Digital Sports Sponsorship Assets. 0–1

This week on The Inches Podcast we dive into how to get started when tackling adding digital to your sponsorship assets. Most of the clients we chat with know they have to get digital integrated into their game day for multiple reasons....

Are we headed for a sports BOOM….then BUST?

There are cycles in almost everything in life. Nothing ever grows exponentially forever. This can be seen in nature, our economy, and countless other places in our lives. No bull market lasts forever. No Bear market does either. How you navigate those peaks...

Utilizing Text To Build A Valuable Sponsorship Asset In 2020

I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020. We’ve used this tactic in ticketing and it has proven to be a valuable asset….but there...

5 questions to ask yourself before you do a sports sponsorship pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go. But you ask yourself…is this really what they want...

Digital Sponsorship Assets won’t cannibalize your “analog”​ assets, they’ll supercharge them

When you’ve made money the same way for years and years, it is of course hard to shift to something new. A great quote I heard recently on change went something like this: “In order for change to happen, the pain of the...

Why GIFs Should Be On Your Sponsorship Marketing Radar For 2021

What if I told you you could harness and hack the second largest search engine for your sports team and sponsors…for free. Yes…for free. Well, you can through GIFs. Yup, those funny animations we see all over Twitter, Instagram, and other social media platforms...

Latest Articles

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know, I’ve said things slap me in the face in the past…unfortunately,...

Utilizing LinkedIn to connect & stay connected with sports sponsorship prospects.

We keep saying it…but it always holds true. Sponsorship prospecting is a 24/7/365 deal now. As Rich Franklin with the Winterhawks says “We’re always prospecting.” But when the season gets started, things like fulfillment and activation...

What Happens When A Sponsor Bails Last Minute Before The Season?

It’s a part of sales…unfortunately. We pitched, we got the head nods, we got the plan, we thought this one was game over and we had them closed… Then we got a nice "NO" 4 weeks before...

Sh*t happens at deadlines…how to get an answer from your prospect that is ghosting you in sports…

Ghosting, Friend Zone, whatever you want to call it…sometimes after a great pitch and initial interest from a partner, we get radio silence. This is not specific to sports & event sponsorship…this happens in ALL of...

Create a new sponsorship asset with a pixel on your sponsored content

Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising). A big reason why is the other competing options in advertising has trackability engrained in their offerings....

How understanding Sponsorship Budget Buckets can help you close your deals.

Not all budgets for brands are “marketing” or “sponsorship”. There is some depth there. Understanding the dynamics of a brand’s budget (and buckets) can help you close your deals and even open up more revenue for...

Easily Scale Your Pre-Game Social Content In Sports With The Spectacles.

“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.” I can’t count the number of times I’ve heard this in and out of...

3 Do’s & Don’ts In Activating Digital Contests

At SQWAD we see a lot of digital contests, whether our own or others in the field. As you could imagine, we have seen some flop and some succeed. What we are always in pursuit of...

How to De-Risk your Assets to Sponsors

When you break down sales it is essential you de-risking the thing you are selling. You are trying to tell a story that helps them believe that this asset will lead to results in the goal...