At SQWAD we run a lot of digital contests with some great teams. With running those contests we’ve learned a lot in the process. And a few recurring items have popped up with the digital contests we’ve seen success with.
We broke...
In the high-stakes world of sports sponsorships, where millions are spent on visibility, impressions, and association, a powerful truth often gets lost: fans don't show up for brands.
They show up for the love of the game.
Yet for sponsors, that passion is...
One vital thing to understand is brands are still spending dollars in this pandemic. Despite what we may hear from them about budgets being tight or locked, a massive amount of money is being spent on digital ads.
So how can you...
Today, this might be the biggest showdown in all of advertising. This week on The Inches Podcast Rich Franklin and I look at the relationship between the two, digital and traditional sponsorship assets, and why you may need both to help...
The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions.
Fans want to be part of something, it is a human need that lives deep in our brains....
Last week on The Inches we dove into a topic that I think doesn’t get enough love in the sponsorship world but is vital to the success of our partnerships with brands.
Many times we look at brands and think “What asset...
I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship.
When I am struggling with something in sponsorship…he...
In the infamous words of acclaimed Chicago Poet Chance the Rapper:
“The people’s champ must be everything the people can’t be.”
These words have always rung out to me whenever hearing them when the song would come onto my playlist. What does it...
You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go.
But you ask...
Some brands just don't spend on sports sponsorships. Never have...some say they never will. There are categories that we can usually count on to spend on sports sponsorships. Auto, Banks, Insurance, etc. Most of the...
Digital scratch-off games in sports are becoming more popular. It's not surprising, because we are entering the participation age of sports sponsorships. Sponsors no longer want to just “Be Seen” by your fans.
The odd inventory...
his is a debate that comes up constantly if you are in the sports sponsorship industry.
Sports teams will share how sponsorship is more than advertising. They will push the fanatical fans that the brand should...
Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...
We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community.
The same applies to the sports fans that...
Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles as we grow in the industry, especially in the sponsorship sales...
Close your eyes and think back to the last sports game you attended as a fan. What is the first thing you see?
Maybe it is the field/court/ice? Maybe the concession stand of your favorite food...
Awareness drives me insane in the sponsorship activation & advertising world.
Logo placement obviously has its value, the more times the customers see the logo the more likely they are to recognize and purchase the product...
