Whether you are a brand sponsoring a team...or a team selling inventory, we can't let our sponsors become J.A.S.
Just. Another. Sign.
We see this too much in sponsorship. Logo slap. Logo placement on every nook and...
If a sponsorship activation is posted, but no fan engages with it...did it really even happen?
Well, it did, mainly because you as the brand paid for it. But the return on your investment went out...
Whether you’re a seasoned SQWAD client or getting ready to launch your first activation, understanding your admin data can help you make strategic decisions around prizing and user engagement and ensure you meet your activation...
We know game day can be hectic and the last thing you want to worry about is your activation going live when it’s supposed to.
That’s why SQWAD has created a scheduling feature that allows you...
Every sponsorship should have a goal. Our partners are spending dollars with us to reach a business outcome. They are buying a result.
But a lot of times, we fall short of understanding exactly what those...
Look, fans like to game the system. If you get them an offer...they will try to get more than you are offering.
The usual solution: The sponsor sends you coupons and redemption codes to add to...
We've all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer.
But the more we wait,...
I sound old sometimes and say "Back in my day, we didn't have QR codes." when I talk about how QR codes can help drive engagement & conversion in your stadiums.
At SQWAD we specialize in...
For over a century, banks in America have been leveraging sports sponsorships as a means to connect with mass audiences and engage with their communities, predating the era of television.
In the early days, stadium walls...
I'm always interested in the exact definitions of the words we use. Sometimes, they can be powerful in understanding the meaning behind the everyday...
We should always be selling benefits over features in sports sponsorships.
Features are the what. They commoditize our product. Benefits are the Why. They bring...
