The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans in the trash, and now scrambling to still bring value to our partners.
Well, that shock is over....
If a sponsorship activation is posted, but no fan engages with it...did it really even happen?
Well, it did, mainly because you as the brand paid for it. But the return on your investment went out the door along with your chances...
Buying digital assets are fun. Finding new ways for your team to engage fans and connect partners is an essential part of a sponsorship plan.
But we can’t get too enamored with the asset, we have to keep in mind the financial...
When you’ve made money the same way for years and years, it is of course hard to shift to something new.
A great quote I heard recently on change went something like this:
“In order for change to happen, the pain of the...
“The goal is not to fit in. The goal is to resonate.”— Rick Rubin
The Misconception of Attention
Most sponsorships start from the wrong place.
We assume the audience will care.We assume the logo is enough.We assume that because the sign is big, or...
I held off on writing this because I really didn’t want to incite panic on what might happen and drive clicks if it wouldn’t actually bring value and was all based on the scare.
I also held off because of the seriousness...
As with all things, we must adapt to survive in business.
Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change.
Sometimes dramatic events accelerate these items. Depressions, recessions, war, and...
It’s a part of sales…unfortunately.
We pitched, we got the head nods, we got the plan, we thought this one was game over and we had them closed…
Then we got a nice "NO" 4 weeks before the season starts.
This week on The...
We should always be selling benefits over features in sports sponsorships.
Features are the what. They commoditize our product. Benefits are the Why. They bring context to why a brand should spend with your team over...
It's an unfortunate part of sales. Sometimes we think there is a fit, we have the prospect excited, then...GHOSTED. Radio silence, no answer to our emails or calls.
In sports sponsorship, it is no different. We...
What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem to be finally fading off, getting us back to full stadiums...
It's a new year in sports sponsorship.
The history of New Year's Resolutions dates back almost 4,000 years to the ancient Babylonians. In their 12-day celebration for a new year, they would project forward what they...
The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It shouldn't take much to upsell your current sponsorship clients in sports.
They...
In sports sponsorship, and really all sponsorship, we get bogged down in assets.
It somewhat makes sense...it is the product we sell. Our mindset sometimes shifts to "How many signs can I get sold?".
Many times though,...
The power and emotion of sports are powerful tools. Our teams have created fan bases with similar characteristics, and followings that rival some religions.
Fans want to be part of something, it is a human need...
Digital baseball in-game promotions are taking ball games for a turn. Upping the game.
A summer day of baseball at the ballpark is one of the most coveted American pastimes. Generations have been raised on hot...
You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for the pitch and have the format ready to go.
But you ask...
