Activation

Activation

Here’s the worst thing a brand can be in sports sponsorships.

Nick Lawson - June 20, 2024

Activation

The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)

Nick Lawson - May 27, 2023

Activation

What is Sports Promotion?

Nick Lawson - August 9, 2022

Activation

Using Digital Scratch-Off Games In Sports To Increase Sponsorship Revenue

Nick Lawson - June 1, 2022

Digital Sponsorship Assets won’t cannibalize your “analog” assets, they’ll supercharge them

Making 💵 Year Round In Sports Sponsorship 📆

Words I heard today…”In-Stadium Signage is the Sexy Equivalent to a Highway Billboard Ad”

The Stunt: Grabbing attention today with an age-old concept & a young Jimmy Kimmel story

The two graphs that scare the SH*T out of me in sports sponsorship.

Why we need to look at sponsorship as monetizing your influence.

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