Nick Lawson

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The 14 Sports Sponsorship Sales Commandments by Rich Franklin (1–7)

I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship. When I...

Your fans are the experts on how they like to consume & connect with your sponsors…not your team

I believe in constant auditing of what you’re doing. The way we keep from being complacent is to constantly challenge what we’re building, creating, and putting out there in the world to connect with our...

The Age Of Agile Sponsorship

As with all things, we must adapt to survive in business. Whether it is the natural progression in an industry, a change in consumer behavior, or overall innovation…we have to constantly expect change. Sometimes dramatic events accelerate...

Top 5 ways to LOSE a sponsor

Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do. But understanding the landmines, we can avoid them early before there is a problem. Mostly though…we need...

Why we need to look at sponsorship as monetizing your influence.

Sports teams have been the pinnacle of influence in pop culture and our lives. We have pulled in fans, enthralled them with our stories, our wins, our losses, and made our brand a part of...

What is your sponsorship department the best in the world at?

In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising. Digital ads are a...

Apple will significantly affect your sponsors and how they run digital ads.

I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads. The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...

5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry. We...

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2023 Sports Sponsorship Predictions

What a year that we are headed into with sports sponsorship. The struggles from a pandemic that shut down our business and games seem...

5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are...

Understanding Awareness in Sponsorship Today

Awareness…it is something that advertising has lived off for centuries. We use this metric to show our brands how many fans we’ve reached and hopefully...

The 90 Day Plan For Sports Sponsorship.

The first stage was a bit of a shock for most of us when games ended. It seemed like overnight we were game-less, plans...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a...