Nick Lawson

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5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry. We...

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Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know,...

Sh*t happens at deadlines…how to get an answer from your prospect that is ghosting you in sports…

Ghosting, Friend Zone, whatever you want to call it…sometimes after a great pitch and initial interest from a partner, we get radio silence. This is...

Let’s stop using the “OLD FAN”​ excuse for why you haven’t gone digital as a sports team.

It’s something I hear a lot and drives me mad in the sports world. Like really insane, because it is a misunderstanding of where attention...

5 Questions to Ask Yourself Before You Do a Sports Sponsorship Pitch

You’ve done it. You got the meeting for that perfect sports sponsorship prospect. The meeting is set. You and your team are prepping for...

The Perfect Sports Sponsorship Email Template (not what you’re expecting)

You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”. I know,...