Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom).
Look, it’s been overstated…but you can’t operate the same way you did before the crisis.
For...
(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise)
I’m a fanatic about how...
We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty...
For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever…
You are right. Of course, they work. If they had a success...
Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown.
The keys we need to remember is 2 fold:
We...
We’re on the horizon for getting fans back into our stadium barring a major health setback. (knock on wood). With fans back we’ll need to ensure that they feel safe, are safe, and still have...
I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory.
If they hit big, they hit big. If they have a slump,...
I said it before, but the value I get when chatting with Rich Franklin on sponsorship is always unrivaled. I’m blessed to have him as a resource and knowledge base for all things sponsorship.
When I...
I believe in constant auditing of what you’re doing. The way we keep from being complacent is to constantly challenge what we’re building, creating, and putting out there in the world to connect with our...
In sports sponsorship, and really all sponsorship, we get bogged down in assets.
It somewhat makes sense...it is the product we sell. Our mindset sometimes...
