Nick Lawson

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How to populate content on 7 different digital platforms with one video in sports.

I had a friend say she was starting a video show to post onto Instagram TV. It was long-form and meant to help build her brand up through helpful content. I asked, “Why just Instagram TV?” She...

The sponsorship economics behind the last recession & how we can learn from it.

As I’ve written about before, I was in college during the 08 recession. I wasn’t yet in the professional world & not yet selling sponsorship. By the time I got into the game, the economy was...

“If I’m going to spend my money with (your team here), what would be on my checklist?”​

Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom). Look, it’s been overstated…but you can’t operate the same way you did before the crisis. For...

Essential vs. Expendable. How you should be thinking about your sponsorship packages

(BONUS: An active worksheet your team can use to game plan your outreach…but first you have to read the article to understand & use it. It will be worth it…I promise) I’m a fanatic about how...

Re-thinking your physical booth sponsorship assets for next year

We have no idea what sports will look like when we get back. How will our spaces change? Will the concourse still be a bustling corridor of energy & excitement? Or will it be empty...

The math behind why brands opt for digital over your traditional sponsorship assets

For all the people who are going to comment with full caps about how traditional ads work and brands have been buying them forever… You are right. Of course, they work. If they had a success...

7 Sponsorship Campaigns Perfect For The Remote Restarts In Sports

Games are coming back…which is amazing. It is an amazing opportunity to get back to Zero with any sponsorship make goods we lost in the shutdown. The keys we need to remember is 2 fold: We...

How you can authentically add your sponsors into your health & safety messaging

We’re on the horizon for getting fans back into our stadium barring a major health setback. (knock on wood). With fans back we’ll need to ensure that they feel safe, are safe, and still have...

The end of seasonality in sports sponsorship

I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory. If they hit big, they hit big. If they have a slump,...

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Using the Prizing Triangle to Drive Contest Usage

At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people...

Trackability is the #1 thing you need in your sports sponsorship assets to survive

“How will I know if this advertising led to sales?” If you are in any type of advertising, you’ve heard this question. How you answer depends...

How to Build the Perceived Value of Your Sponsorship Assets & Department

Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really...

Sponsorship can’t only be “Awareness”​ advertising anymore…or we’ll lose.

I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know,...

The Art To Upsell In Sports Sponsorship

The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It...