Nick Lawson

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What is your sponsorship department the best in the world at?

In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising. Digital ads are a...

Apple will significantly affect your sponsors and how they run digital ads.

I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads. The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...

5 Opportunities In Sports Sponsorship Going Into 2021

2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry. We...

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“If I’m going to spend my money with (your team here), what would be on my checklist?”​

Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom). Look, it’s been overstated…but...

How in-stadium sponsorship pans out in the next 5–10 years

I’m young in this game. I’ve only been doing this for 5 years in the world of sports. That is selling sponsorship. I look back at...

Setting up sponsorship assets that bring value for gaming sponsorships.

We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states. This...

Empathy In Sponsorship & Sports Biz Has Never Been More Important

The more I dive into sports business,  and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something...

Why deadtime in your stadium is the most valuable sponsorship inventory you have

There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them. I hear...