Sports blinders are a real thing.
Sometimes we get so focused as to what works well in our industry that we start recycling things we see from other teams. There is NO problem with this. I...
Nothing is worse when you get an ad when there is no way you fit the product.
My favorite is when I get cat offers from a certain pet store (I won’t say which one).
Two issues...
The consumption of sports is changing every month. We’ve chatted about it before and even had it come first hand from our chat with Tyler on The Inches podcast.
In sports, we tell stories. stories of...
We’re going through a very interesting time in sports in the U.S….we’re seeing sports betting open up for the first time for many states.
This shift has changed the entire trajectory of how sports are consumed,...
I’m young in this game. I’ve only been doing this for 5 years in the world of sports.
That is selling sponsorship.
I look back at the early days of sports sponsorship…seeing Ebbets Field in the ’20s...
The more I dive into sports business, and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something that we have somewhat forgotten in our work.
Empathy is everything today....
There is a misconception that I hear a lot from teams I speak with as far as why digital is not for them.
I hear it constantly “I want my fans focused on the game, not...
Today brands aren’t all about profit. Mainly because today customers demand that a brand make positive impacts on the world and our communities.
This means our sponsorship packages need to adapt as well if we are...
Ice cream or soup…which is better? Tough question to answer.
Ice cream, on one hand, is great for hot days. It’s also sweet so it is meant for after a meal. You can eat it on...
In sports sponsorship, and really all sponsorship, we get bogged down in assets.
It somewhat makes sense...it is the product we sell. Our mindset sometimes...
