In sponsorship, we are constantly competing for advertising dollars. Every day not only do we go head to head with other sponsorship advertising options, but we battle against other forms of advertising.
Digital ads are a...
I’ve said it here time & time again that our biggest “competitor” for sponsorship dollars are digital ads.
The efficiency and traceability of these ad platforms really make them attractive to brands to dump their money...
2020 was a hell-of-a year for the sports industry. One that we’d like to forget. But as we look back at it, there are some shifts that will help shape the future of the industry.
We...
Bonus, there is an editable spreadsheet at the end to help you create your own checklist. Read through to the bottom).
Look, it’s been overstated…but...
The more I dive into sports business, and particularly sponsorship, I am starting to realize how important empathy is in everything we do…and something...
