Awareness…it is something that advertising has lived off for centuries.
We use this metric to show our brands how many fans we’ve reached and hopefully influenced to make a purchase…and it does work.
But then we gained...
If you’ve listened to our podcast The Inches, first THANK YOU!
If you haven’t, we’ve spent the last 6 months chatting about sponsorship and how digital is affecting the industry with some tactics you can implement...
Resolutions come with the New Year. Turning a new leaf. Starting with a blank slate.
A new beginning.
But what can we focus on in 2020 to ensure the longevity of our sponsorship assets and value?
Have no...
As most of us have heard in sports there are rumors of a pretty large contraction of affiliation in Minor League Baseball. There are talks that the smaller teams would be cut from MiLB’s affiliation...
2020 may be one of the most vital years for sports sponsorship this century.
We are in the golden age of digital marketing and advertising….all while we have been slow to adopt digital into our sponsorship...
I’ve nibbled a bit around it before but I really think that utilizing text messaging as a sponsorship asset will be the killer move of 2020.
We’ve used this tactic in ticketing and it has proven...
Whoever is closest to the customer wins in business.
Or as Rich Franklin puts it: “If you want to see how a lion hunts, you don’t go to the zoo.”
We all know that the way fans...
I have such a blast rocking with Rich Franklin of the Portland Winterhawks each week on The Inches Podcast.
His knowledge and experience have been invaluable to me in the industry and we started this podcast...
You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”.
I know, we’ve seen them all before (many times on platforms just like...
