“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.”
I can’t count the number of times I’ve heard this in and out of sports.
I get it, I’ve been there with so much to do especially in the middle of the season that some things get cut.
I’m hoping this will help you hack your content creation and allow you to scale your social video.
Why is this so important?
Because brands are paying top dollar for digital content to brand. The more locations and content you can put out there, the more assets you can sell and the value you can drive for your partner.
In Episode 001 of the Sponsorship Tip Of The Week, we go over how the Snapchat Spectacles are an essential tool for scaling your sponsor-able social video.
The Spectacles are sunglasses that have a camera in it. It allows you to make 1st person videos that you can easily download to Snapchat.
What’s better is you can download to your phone and share across Facebook, Twitter, and Instagram easily.
Film pre-game, coaches talk, warm-ups, all the great behind-the-scenes things fans crave. Then get a sponsor on it.
It’s the easiest way to create content at scale and grow sponsor-able digital assets to drive new revenue.
Buy a pair and try it out this upcoming season. I guarantee you’ll save time and create value.
