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Using the Prizing Triangle to Drive Contest Usage
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At SQWAD we run a ton of mobile contests for our teams and organizations, so we’ve seen what works and doesn’t when driving people...
Trackability is the #1 thing you need in your sports sponsorship assets to survive
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“How will I know if this advertising led to sales?” If you are in any type of advertising, you’ve heard this question. How you answer depends...
How to Build the Perceived Value of Your Sponsorship Assets & Department
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Value is a very interesting dynamic in economics. Why do we spend $1,000,000 for a Ferrari over $30K for a Toyota? Are the parts really...
Sponsorship can’t only be “Awareness” advertising anymore…or we’ll lose.
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I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face, I know,...
The Art To Upsell In Sports Sponsorship
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September 24, 2022
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The best thing about a full client list is we have customers that have believed the pitch and spent dollars on your assets. It...
