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Top 5 ways to LOSE a sponsor

Many times, we focus on the tactic TO do to keep our sponsors as opposed to NOT to do. But understanding the landmines, we can...

So you’re in a brand new market…here’s how to kickstart your sponsorship sales

Let’s face it…if you work in the sports industry you are bound to move a ton. Many of us have racked up the miles...

The end of seasonality in sports sponsorship

I’ve always been intrigued with seasonal businesses. Summer beach restaurants, pumpkin patches, Christmas stores…they have a 3-month window to sell 90% of their inventory. If...

What Happens When A Sponsor Bails Last Minute Before The Season?

It’s a part of sales…unfortunately. We pitched, we got the head nods, we got the plan, we thought this one was game over and we...

How to De-Risk your Assets to Sponsors

When you break down sales it is essential you de-risking the thing you are selling. You are trying to tell a story that helps them...