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Latest from the Blog
Better Partner Offer & Coupon tracking with the SQWAD Redemption Process
Look, fans like to game the system. If you get them an offer…they will try to get more than you are offering. The usual solution: The sponsor sends you coupons and redemption codes to add to the offer. But what if your sponsor’s system isn’t set up for that? Do you take the risk of…
How To Manage Sales Pace & Momentum In Sports Sponsorships
We’ve all been there in sales. We have a prospect that we KNEW was a lock. We gave the pitch, asked for the business, and now are waiting on their answer. But the more we wait, the more we lose our sales momentum. When we don’t set the pace, we have deals that turn from…
The Ultimate Guide To QR Codes In Sports Stadiums (Based On Real Testing)
I sound old sometimes and say “Back in my day, we didn’t have QR codes.” when I talk about how QR codes can help drive engagement & conversion in your stadiums. At SQWAD we specialize in crafting digital experiences that help sponsors stand out and engage with fans on game day. Our goal is to…
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