In sports (and really most other) advertising & sponsorship the more interaction you can build with a consumer, the more valuable our assets can be to brands.
In sponsorship, there are levels of value that a...
I was reading about sponsorship (because well…I’m a bit obsessed with it if you couldn’t tell) and something slapped me in the face,
I know, I’ve said things slap me in the face in the past…unfortunately,...
We keep saying it…but it always holds true. Sponsorship prospecting is a 24/7/365 deal now. As Rich Franklin with the Winterhawks says “We’re always prospecting.”
But when the season gets started, things like fulfillment and activation...
It’s a part of sales…unfortunately.
We pitched, we got the head nods, we got the plan, we thought this one was game over and we had them closed…
Then we got a nice "NO" 4 weeks before...
Ghosting, Friend Zone, whatever you want to call it…sometimes after a great pitch and initial interest from a partner, we get radio silence.
This is not specific to sports & event sponsorship…this happens in ALL of...
Trackability is one of the most IMPORTANT pieces in advertising today (Again, sponsorship in sports and events is advertising).
A big reason why is the other competing options in advertising has trackability engrained in their offerings....
Not all budgets for brands are “marketing” or “sponsorship”. There is some depth there.
Understanding the dynamics of a brand’s budget (and buckets) can help you close your deals and even open up more revenue for...
“I don’t have the resources to create brandable social videos, I’d love to…but I just don’t have the bandwidth to do it.”
I can’t count the number of times I’ve heard this in and out of...
At SQWAD we see a lot of digital contests, whether our own or others in the field. As you could imagine, we have seen some flop and some succeed.
What we are always in pursuit of...
Awareness…it is something that advertising has lived off for centuries.
We use this metric to show our brands how many fans we’ve reached and hopefully...
