Nick Lawson

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Technology and The Future Of Stadium Advertising

Technology is the pinnacle of the advancement and growth of sports. From the first patents of a football to the invention of instant replay, we’ve seen technology catapult sports to be a frenzy of fan...

Reap Rewards With Effective Sports Fan Engagement 

We as humans are hard-wired for engagement. We crave the ability to connect, feel, and vibe with others. It is how we become a part of a community. The same applies to the sports fans that...

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The Perfect Sports Sponsorship Email Template (not what you’re expecting)

You saw the headline, you were thinking “Yes, the perfect email I can copy, paste, & send out to close $1M in deals”. I know,...

How to run a successful sales pitch meeting in sports sponsorship

There is nothing worse than when a pitch meeting goes off the rails. I mean NOTHING. All of a sudden you are talking about the...

Your Sponsorship Package Should Be A Story, Not A Menu

Everyone always talks about stories in sales…and rightfully so. As humans, we are physiologically conditioned to accept stories more than any other form of...

Matching Your Partner’s Brand To Your Sponsorship Assets

Last week on The Inches we dove into a topic that I think doesn’t get enough love in the sponsorship world but is vital...

The Age Of Agile Sponsorship

As with all things, we must adapt to survive in business. Whether it is the natural progression in an industry, a change in consumer behavior,...