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Traditional Vs. Digital Sponsorship Assets, which are more valuable?

Today, this might be the biggest showdown in all of advertising. This week on The Inches Podcast Rich Franklin and I look at the...

More relationships touchpoints, less logo touchpoints in sports sponsorship

In sports sponsorship, and really all sponsorship, we get bogged down in assets. It somewhat makes sense...it is the product we sell. Our mindset sometimes...

Being The People’s Champ For Your Sponsors Is The Most Important Thing Right Now

In the infamous words of acclaimed Chicago Poet Chance the Rapper: “The people’s champ must be everything the people can’t be.” These words have always rung...

Sports Sponsorship Predictions For Growth In 2022

It seems as though each year we are met with new opportunities, obstacles, and trends in sponsorship. It’s something that I love about our...

How to Successfully Market Your Digital Activations & Contests With Your Fans (After Launching…

If an activation is promoted, and no fan is there to hear it, does it even exist? Well…yes…but it wouldn’t be very successful. Marketing your...